Paraphrase Tool


Updated Feb 3, 2023

Understanding the Rhetorical Device of Noema

When it comes to persuasive writing and speeches, rhetorical devices play a crucial role in captivating an audience and conveying ideas effectively. One such device that is lesser-known but incredibly powerful is the noema. In this article, we will explore the concept of noema, its definition, and provide accurate examples to help you understand and utilize this rhetorical device to enhance your own communication skills.

What is Noema?

Noema, derived from the Greek word "noēma" meaning perception or thought, refers to a rhetorical device where a speaker or writer purposely presents an idea in a way that encourages the audience to actively engage and think about the subject matter. The goal of using noema is to stimulate the audience's intellectual curiosity, leading them to draw their own conclusions or consider alternative viewpoints.

Examples of Noema in Action

To grasp the concept of noema better, let's delve into a few examples that illustrate its usage:

Example 1: "A penny saved is a penny earned."

This famous saying by Benjamin Franklin is a perfect example of noema. By presenting the idea that saving money is equivalent to earning money, the audience is prompted to reflect on the value of frugality and the long-term benefits it can bring. The statement encourages listeners to consider their spending habits and the potential financial gains that can be achieved through saving.

Example 2: "It is not the strongest of the species that survives, nor the most intelligent. It is the one that is the most adaptable to change."

In this quote by Charles Darwin, the concept of noema is skillfully employed. By emphasizing the importance of adaptability over physical strength or intelligence, Darwin stimulates his audience's critical thinking. Listeners are encouraged to ponder the implications of this statement in various aspects of life, such as personal growth, business strategies, and societal progress.

Example 3: "Ask not what your country can do for you, ask what you can do for your country."

John F. Kennedy's famous inaugural address contains a powerful instance of noema. By shifting the focus from personal entitlement to civic responsibility, Kennedy prompts his audience to reflect on their roles as citizens. This rhetorical device encourages individuals to consider the collective welfare and encourages active participation in the betterment of their nation.

Why is Noema Effective?

The use of noema as a rhetorical device is highly effective for several reasons:

  1. Engagement: By presenting an idea that requires active thought and consideration, noema encourages audience engagement. It captures the attention of the listeners or readers, compelling them to think critically and reflect on the subject matter.

  2. Persuasion: Noema allows speakers or writers to guide the audience towards a particular viewpoint without explicitly stating it. By prompting individuals to draw their own conclusions, the rhetorical device can be persuasive without being forceful, allowing for a more organic acceptance of the intended message.

  3. Memorability: Noema often employs clever wordplay or memorable phrases, making it more likely to stick in the audience's mind. By provoking thought and curiosity, the device creates a lasting impression, ensuring that the message remains with the audience long after the speech or writing has concluded.


Noema is a powerful rhetorical device that stimulates critical thinking and engagement among listeners and readers. By skillfully employing noema, speakers and writers can effectively convey their ideas, guide the audience towards a desired conclusion, and leave a lasting impact. Understanding and utilizing this device can significantly enhance your communication skills, allowing you to craft compelling speeches, essays, or even everyday conversations that resonate with your audience.

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