Paraphrase Tool


Updated May 9, 2023

Understanding the Mesarchia: A Powerful Rhetorical Device


In the realm of rhetoric, numerous devices are employed to captivate an audience and convey a powerful message. One such device is the mesarchia, a rhetorical technique that adds depth and impact to speeches, essays, and other forms of communication. In this article, we will delve into the concept of mesarchia, explore its definition, and provide accurate examples to help you understand its usage and potential.

What is Mesarchia?

Mesarchia, derived from the Greek words "mesos" meaning "middle" and "archein" meaning "to rule," is a rhetorical device that involves placing the most important or impactful idea in the center of a discussion or argument. By positioning the central message in the middle, the speaker or writer aims to emphasize its significance and create a lasting impression on the audience.

Examples of Mesarchia

To truly grasp the essence of mesarchia, let's explore a few examples that showcase its usage:

Example 1: Martin Luther King Jr.'s "I Have a Dream" Speech

In his iconic speech, Martin Luther King Jr. masterfully employed mesarchia to emphasize his vision for racial equality. He placed the most powerful and memorable phrase, "I have a dream," right in the middle of his discourse. By structuring his speech around this central idea, King ensured that his message resonated deeply with his audience, leaving a lasting impact on the fight for civil rights.

Example 2: Steve Jobs' Stanford University Commencement Address

During his now-famous commencement address at Stanford University in 2005, Steve Jobs utilized mesarchia to convey his message of finding purpose and pursuing one's passions. He placed his personal anecdote of being fired from Apple in the middle of his speech, highlighting the pivotal moment that led to his subsequent success. By employing mesarchia, Jobs effectively captured the attention of the audience and conveyed the importance of resilience and following one's dreams.

Example 3: Winston Churchill's "We Shall Fight on the Beaches" Speech

Winston Churchill's powerful speech delivered during World War II is another example of mesarchia in action. In this historic address, Churchill placed the memorable phrase, "We shall fight on the beaches," at the center of his speech. By doing so, he evoked a sense of determination, resilience, and unity in the face of adversity. The use of mesarchia allowed Churchill to emphasize his unwavering commitment to victory and inspire the British people during a critical period in history.


Mesarchia, a rhetorical device that centers the most impactful ideas or phrases, plays a significant role in creating persuasive and memorable communication. By strategically placing the central message in the middle of a speech or written piece, speakers and writers can amplify its importance and leave a lasting impression on their audience. From Martin Luther King Jr.'s "I Have a Dream" speech to Steve Jobs' Stanford commencement address, mesarchia has been effectively employed by influential figures throughout history. Understanding and utilizing this powerful rhetorical device can enhance the impact of your own communication, allowing you to deliver messages that resonate deeply with your audience.

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