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Updated Feb 16, 2023

Understanding the Power of Auxesis: A Rhetorical Device That Amplifies Your Words

Have you ever been captivated by a speech or writing that seemed to exude power and intensity? Chances are, the speaker or writer employed various rhetorical devices to enhance their message's impact. One such device is auxesis, a powerful tool used to amplify the importance or intensity of a particular idea or concept. In this article, we will explore the art of auxesis, its various forms, and how it can be effectively used to engage and persuade your audience.

What is Auxesis?

Auxesis, derived from the Greek word meaning "increase" or "growth," is a rhetorical device that involves magnifying the significance or intensity of a word or idea through the use of elaborate and exaggerated language. It serves to elevate the importance of a point being made, making it more memorable and impactful for the audience.

Forms of Auxesis

Auxesis can take several different forms, each contributing to the overall effect of emphasizing the intended idea. Let's explore some of the most common forms of auxesis:


Amplification is a form of auxesis that involves expanding upon a particular idea or concept by adding more details or intensifying its qualities. By using amplification, writers or speakers can emphasize the importance or significance of a particular aspect, making it stand out in the audience's mind.

Example: "His dedication to his craft was unparalleled. He practiced tirelessly, honing his skills day and night. He lived and breathed his passion, sacrificing every ounce of free time to achieve perfection."


Climax is a form of auxesis that involves arranging words, phrases, or ideas in ascending order of importance or intensity. By building up to a crescendo, the writer or speaker creates heightened suspense or anticipation, capturing the audience's attention and leaving a lasting impression.

Example: "She faced numerous challenges along her journey - obstacles that would have made the strongest crumble, setbacks that could have shattered dreams. But she persisted, she fought, and in the end, she emerged victorious."


Hyperbole is a form of auxesis that involves deliberate exaggeration for emphasis or dramatic effect. By using hyperbolic language, writers or speakers can magnify the impact of their words, making them more memorable and attention-grabbing.

Example: "The stadium erupted with thunderous applause as the singer's voice soared to unimaginable heights, shattering all previous records for vocal prowess."


Superlative is a form of auxesis that involves highlighting the extreme or highest degree of a quality or characteristic. By using superlatives, writers or speakers can create a sense of awe or admiration, drawing the audience's attention to the exceptional nature of the subject being discussed.

Example: "In a world filled with darkness, she radiated a brilliance that outshone the sun, captivating all who crossed her path."

Effective Use of Auxesis

When used effectively, auxesis can enhance the impact of your message and engage your audience on a deeper level. Here are a few tips for incorporating auxesis into your writing or speaking:

  1. Choose your moments: Reserve auxesis for key points or ideas that you want to highlight and make memorable. Overusing this technique may dilute its impact.

  2. Strike a balance: While auxesis can be powerful, ensure that it remains believable and appropriate for the context. Extreme exaggeration may come across as insincere or unrealistic.

  3. Consider your audience: Tailor your use of auxesis to resonate with your specific audience. What language and style will best captivate and persuade them?

  4. Practice restraint: Remember that less can sometimes be more. Using auxesis sparingly can make each instance more impactful.

Unleash the Power of Auxesis

Auxesis is a remarkable rhetorical device that can elevate your words and ideas to new heights. By employing amplification, climax, hyperbole, or superlatives, you can emphasize the importance or intensity of your message, leaving a lasting impression on your audience. So go ahead, unleash the power of auxesis in your next speech or piece of writing, and watch as your words captivate and persuade those who listen or read.

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