Paraphrase Tool


Updated Jul 8, 2023

The Power of Assumption: Unlocking the Rhetorical Device of Assumptio


In the realm of persuasive communication, mastering rhetorical devices is key to effectively conveying your message and influencing your audience. One such powerful device is assumptio. Derived from the Latin word "assumere," meaning "to take for granted," assumptio involves making an implicit assumption or presupposition that is accepted as true by the audience. In this article, we will explore the concept of assumptio, its significance, and provide concrete examples to help you understand and utilize this compelling rhetorical device.

Understanding Assumptio

Assumptio operates on the principle that when we present an idea with an implied assumption, our audience is more likely to accept it as true without question. By subtly incorporating assumptions into our arguments, we tap into the human tendency to fill in gaps in reasoning and draw our own conclusions. This technique can be particularly effective when used to influence opinions, shape attitudes, or sway emotions.

The Power of Implied Assumptions

Assumptions are deeply ingrained in our daily lives. We make countless assumptions every day, often without even realizing it. In persuasive communication, leveraging these unconscious assumptions can significantly enhance the effectiveness of our message. Assumptio allows us to influence our audience's perspective by guiding their thoughts towards a desired conclusion, without explicitly stating it.

Example 1: "A College Degree is Essential for Success"

Consider the statement, "A college degree is essential for success." By utilizing the assumptio technique, we imply that success is only attainable through obtaining a college degree. The assumption underlying this statement is that a degree provides the necessary skills, knowledge, and opportunities required to achieve success. By presenting this assumption as an accepted truth, the audience is more likely to adopt this perspective without critically questioning it.

Example 2: "Our Product is Trusted by Experts"

Here, assumptio is employed to create a positive association between a product and experts in the field. The statement, "Our product is trusted by experts," implies that experts, who are presumed to possess superior knowledge and judgment, endorse and rely on the product. By assuming this endorsement, the audience is more inclined to view the product as reliable and trustworthy.

Effective Use of Assumptio

To utilize assumptio effectively, it is crucial to understand your audience and their existing beliefs, values, and biases. By aligning your assumptions with their preconceived notions, you can establish a persuasive connection and reinforce your message. However, it is important to use assumptio ethically and responsibly, ensuring that the assumptions made are reasonable and justified.

Example 3: "Protect Your Loved Ones with Our Security System"

In this case, the assumptio technique is employed to tap into the audience's inherent desire to protect their loved ones. The statement, "Protect your loved ones with our security system," subtly implies that the absence of the mentioned security system puts their family's safety at risk. By assuming this premise, the audience is more likely to perceive the product as a necessary solution to safeguard their loved ones.


Assumptio is a powerful rhetorical device that allows us to shape audience perspectives by skillfully incorporating implicit assumptions into our arguments. By leveraging the human tendency to fill in gaps in reasoning, assumptio helps establish a persuasive connection and influence opinions without explicitly stating our desired conclusions. However, it is essential to use this technique responsibly, ensuring that the assumptions made align with the audience's beliefs and values. By mastering assumptio, you can effectively sway emotions, change attitudes, and achieve your persuasive communication goals.

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