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Argumentum Ad Nauseam Fallacy

Updated Jun 4, 2023

Understanding the Argumentum ad Nauseam Fallacy: When Repetition Overshadows Reason


In the realm of logical fallacies, the argumentum ad nauseam holds a prominent place. Derived from Latin, it translates to "argument to the point of disgust." This fallacy occurs when an argument is repeated excessively without substantial evidence or logical reasoning. In this article, we will delve into the intricacies of the argumentum ad nauseam fallacy, exploring its definition, examples, and impact on critical thinking.

Defining the Argumentum ad Nauseam Fallacy

The argumentum ad nauseam fallacy, also known as the appeal to repetition, is a persuasive technique that relies on the repetition of a particular argument or statement to convince others of its truthfulness. Instead of presenting sound evidence or logical reasoning, proponents of this fallacy resort to repeating their claims incessantly, hoping to wear down the opposition or create an illusion of consensus.

Recognizing the Argumentum ad Nauseam Fallacy

Identifying the argumentum ad nauseam fallacy is crucial for critical thinkers who seek to evaluate arguments based on their merit rather than their repetition. Several key characteristics can help in recognizing this fallacy:

  1. Repetition without evidence: The central feature of the argumentum ad nauseam fallacy is the relentless repetition of a claim without offering any substantial evidence or logical support.

  2. Lack of diverse reasoning: Proponents of this fallacy often fail to present different angles, perspectives, or counterarguments, instead relying solely on the repetition of their own viewpoint.

  3. Bypassing critical examination: By continuously reiterating their argument, individuals employing this fallacy attempt to avoid scrutiny and discourage critical thinking.

Examples of the Argumentum ad Nauseam Fallacy

To gain a better understanding of how the argumentum ad nauseam fallacy manifests in real-life scenarios, consider the following examples:

Example 1: A political campaign

During an election campaign, a candidate repeatedly emphasizes their opponent's alleged shortcomings without providing any concrete evidence. By constantly repeating these accusations without presenting substantial facts, the candidate aims to create doubt in the minds of voters, hoping that the repetition alone will convince them of their opponent's incompetence.

Example 2: Conspiracy theories

Conspiracy theories often rely on the argumentum ad nauseam fallacy. Supporters of such theories may repetitively assert their claims without offering verifiable evidence or logical reasoning. The sheer repetition of these claims can lead some individuals to accept them as truths, despite the lack of substantial support.

The Impact on Critical Thinking and Discourse

The argumentum ad nauseam fallacy can have detrimental effects on critical thinking and meaningful discourse. By prioritizing repetition over reasoned debate, this fallacy hinders the exploration of alternative viewpoints and stifles the exchange of diverse ideas. Moreover, it can manipulate public opinion, as the constant repetition of a claim can make it appear more valid or widely accepted than it actually is. By recognizing and challenging this fallacy, we can foster an environment that encourages thoughtful analysis and the pursuit of truth.


The argumentum ad nauseam fallacy is a persuasive technique that relies on the repetition of an argument to sway opinion, rather than presenting evidence or logical reasoning. By recognizing this fallacy and understanding its impact on critical thinking, we can guard ourselves against manipulation and engage in meaningful discussions based on sound reasoning and evidence. Let us strive to promote a culture of thoughtful analysis and open-mindedness, where repetition does not overshadow reason.

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