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Argument From Repetition Fallacy

Updated Apr 4, 2023

The Argument from Repetition Fallacy: A Flawed Logic Technique


When engaging in debates or discussions, it is crucial to recognize logical fallacies that can undermine the validity of arguments. One such fallacy is the Argument from Repetition, also known as the Argumentum ad Nauseam. In this blog article, we will explore the concept of the Argument from Repetition fallacy, its characteristics, examples, and the importance of identifying and avoiding this flawed logic technique.

Understanding the Argument from Repetition Fallacy

The Argument from Repetition Fallacy occurs when a person repeatedly asserts a claim or statement without providing any credible evidence or logical reasoning. Instead of presenting compelling facts or sound arguments, the individual simply repeats their assertion over and over again, hoping that the sheer repetition will lend credibility to their claim. However, this technique is inherently flawed and lacks substantive substance.

Characteristics of the Argument from Repetition Fallacy

To identify the Argument from Repetition Fallacy, it is essential to understand its distinguishing characteristics. Consider the following key aspects:

1. Lack of Evidence

The person employing the Argument from Repetition Fallacy fails to provide any substantial evidence or logical reasoning to support their claim. Instead, they rely solely on the repetition of their assertion, assuming it will make their argument more convincing.

2. Ignoring Counterarguments

Rather than engaging with counterarguments or addressing alternative perspectives, proponents of this fallacy tend to dismiss opposing viewpoints outright. They may respond with further repetition of their original claim or resort to personal attacks, diverting attention away from the lack of substance in their argument.

3. Emotional Appeal

The Argument from Repetition often incorporates emotional manipulation to sway the audience's opinion. By repeatedly asserting a statement, especially one that elicits strong emotions or taps into existing biases, the person hopes to create an emotional connection rather than relying on rationality or evidence.

Examples of the Argument from Repetition Fallacy

To better grasp the Argument from Repetition Fallacy, let's examine a few common examples:

Example 1: "I'm the Best Candidate!"

In a political campaign, a candidate repeatedly claims, "I'm the best candidate for the job!" without offering any concrete evidence or outlining specific qualifications. By incessantly repeating this assertion, the candidate hopes to create a perception of superiority without substantiating their claim through relevant experience or accomplishments.

Example 2: "Product X is the Best!"

An advertisement repeatedly emphasizes, "Product X is the best on the market!" without providing any comparative analysis or objective data to support this claim. By relying on repetition, the advertisement attempts to create a sense of credibility and desirability, even if no substantial evidence exists to back up the claim.

The Importance of Recognizing and Avoiding the Argument from Repetition Fallacy

Identifying fallacious reasoning, such as the Argument from Repetition, is crucial for critical thinking and effective communication. By recognizing this fallacy, individuals can:

  1. Strengthen Their Own Arguments: By avoiding the trap of repetitive assertions, individuals can focus on presenting well-reasoned arguments supported by evidence, increasing their persuasive power.
  2. Evaluate Arguments More Effectively: Recognizing the Argument from Repetition Fallacy enables individuals to critically evaluate others' claims. This allows for a more balanced and informed decision-making process.
  3. Promote Constructive Dialogue: By steering clear of this fallacy, individuals can foster meaningful discussions based on evidence, logical reasoning, and respect for opposing viewpoints.


The Argument from Repetition Fallacy is a flawed logic technique that relies on the repetition of assertions rather than providing substantive evidence or reasoning. By understanding its characteristics and examples, we can actively identify and avoid this fallacy in our own arguments and recognize it in the arguments of others. Cultivating critical thinking skills and promoting evidence-based discourse are essential for effective communication and decision-making in all aspects of life.


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