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16 Tips for Crafting Perfect Email Subject Lines

Updated Dec 8, 2022

Email Subject Lines

Email subject lines are an essential part of any email marketing campaign, as they are the first thing a customer will see and can often be the difference between them reading the email or deleting it. A good email subject line can capture a customer’s attention, spark their curiosity, or even encourage them to take action. It’s important to craft high quality subject lines that are relevant to the email’s content, clearly convey the message, and are engaging enough to encourage a customer to read the email.

The most effective subject lines are usually short, creative, and to the point. They should identify the topic of the email and include a call to action. It’s important to use keywords that are relevant to the email’s content, as this will help to improve the email’s visibility in search engine results.

Subject lines should also be tested to ensure they are effective. A/B testing allows companies to compare two versions of the same subject line to determine which one is more likely to achieve the desired results.

In order to ensure a successful email marketing campaign, it is important to create high quality email subject lines that are relevant to the content and engaging enough to capture a customer’s attention. By using keywords, testing subject lines, and ensuring they are creative and to the point, companies can create subject lines that are more likely to result in higher open rates and more successful campaigns.

16 Tips for Crafting Perfect Email Subject Lines

What are the key elements to consider when writing an email subject line?

The one rule I would recommend is to keep it simple. You don’t have to come up with something witty or clever. Your prospects are receiving dozens of emails every day—the last thing they want to do is spend extra time trying to decipher your message.

For example, “Quick Question: Are you getting the most out of your CRM?” or “How to get better results from your CRM.” Keep it short and sweet, and your email subject lines will be just as effective as those of your competitors.

How can you make your subject line stand out in a crowded inbox?

In my opinion, most people start with the subject line and then write their email. This is backwards. What you write in the email is less important than how you write it. You want to engage your audience, draw them in, and hook them with your first few sentences, so they’ll open your email.

The email body is where you present your information. If you hook your audience, they’ll read the email regardless of what you say. So don’t stress about the body of the email too much. Focus on making a subject line that will catch your audience’s attention and get them to open your email.

What should you avoid when crafting your email subject line?

The most important thing to avoid when crafting an email subject line is overpromising. If you promise the reader something amazing and deliver something less than amazing, they are likely to be disappointed. Conversely, if you promise something mediocre and deliver something mind-blowing, they will likely feel deceived.

Instead, it’s better to err on the side of caution and avoid making any promises at all. Instead, focus on getting the reader’s attention with a strong hook that intrigues them without making any promises about what they will find when they click on the link.

What type of language should you use to ensure your subject line is effective?

One thing that can make or break a good subject line is the use of all caps. If you’re using all caps, you’re shouting. And if you’re shouting in a subject line, you’re being aggressive and demanding the reader’s attention, which can be seen as spammy.

Compare the following subject lines:

Help with my essay vs. help with my essay (all-caps)

The first one is simple and inviting. The second one is imposing and unappealing. Of course, there are times when all-caps can be effective, such as in short headlines and subheads. In those cases, it’s fine to use them. But in your email subject lines, stick to lowercase letters. It’s more effective.

How can you make sure your subject line is concise yet descriptive?

One of the most important factors in crafting a compelling subject line is to ensure that the email is sent to a relevant audience. A concise subject line is also important to capture the attention of the audience. However, a subject line that is concise and descriptive will help an email get opened more often. Moreover, a subject line should be descriptive and compelling enough to make the readers curious. A good subject line will make the readers believe that the content of the email is relevant and important to them.

What types of words should you avoid using in an email subject line?

Avoid these words to make your email subject line more successful. These include “urgent,” “sincerely,” “further,” and “regards.” These words are overused and don’t match your personal brand.

How can you ensure your subject line is relevant to the message?

The question, How can you ensure your subject line is relevant to the message, can be answered by saying that you should write your subject lines with a specific goal in mind for each email you send. For example, if your goal is to get subscribers to click through to your website, then you should write a subject line that is enticing enough to get people to click through to your website.

How long should an email subject line be?

The best email subject lines are clear, concise and are designed to grab the reader’s attention. A great email subject line should be no more than 50 characters long; this is usually the max length for all emails.

It’s also important to keep in mind that email clients can truncate any subject line that is longer than 50 characters, so it’s best to keep the length short.

In my opinion, a good email subject line should be catchy but also informative. A catchy email subject line will capture the reader’s attention and make them want to open the email.

Informative email subject lines will tell the reader what the email is about in just a few words. A catchy and informative email subject line will help entice the reader to open the email.

Should you use emojis in your email subject line?

Emojis are a fun way to engage the recipients of your emails and make them more likely to open them. However, they are not for everyone. Some companies have a no-emoji policy because they feel that they are too casual and could damage the brand. In addition, some recipients may find them offensive or inappropriate. If you decide to use emojis in your email subject line, be sure to consider the recipient and your company’s policy.

What words should you use to grab the reader's attention?

The best place to start is by doing a Google search for “how to write an attention grabbing opening”. You’ll get a plethora of results that will provide you with an array of tips and tricks to ensure you capture your reader’s attention from the get-go. Some of the pointers include starting with a question, a shocking statement, a story, an unexpected twist, etc. The list is endless, so just keep experimenting and tweaking your openings until you find the one that works best for you.

How can you use personalization to make your email subject line more engaging?

Personalization is more than just the recipient’s name in the sender’s name. It is about the company knowing its customers and making their experience as smooth as possible. For example, if the recipient has made a previous purchase from your company, you can offer a discount code for their next purchase. If the recipient has not made a purchase in a while, you can send them an offer to bring them back to your business.

How can you use storytelling to make your email subject line more captivating?

The most important thing is to be as authentic as possible. As a startup founder, I often use my own personal story of overcoming challenges to illustrate the value of what we do. I also try to use a story that resonates with the person I’m reaching out to. So, for example, if I’m reaching out to a parent, I might tell a story about my own kids. If I’m reaching out to a college student, I might tell a story about my college days.

What are some tips for testing your email subject lines?

One great tip for testing your email subject lines is to send the email to a friend or family member and ask for their opinion. This way, you’ll get an objective opinion on whether the email is interesting or not.

How can you optimize your subject line for mobile devices?

The short answer is to keep it short and get to the point. Mobile SMS text messages have a character limit of 160, which means you only have about 30 to 40 characters to get your message across.

This means you have to be very clear in what you’re saying. Don’t try to be cute, don’t try to be clever, and don’t use flowery language. Just tell people what you want them to do.

How can you create a sense of urgency in your email subject line?

Urgency is an instinct most marketers leverage to compel their readers to stop and read their emails. It’s just a matter of how you use the instinct. Your subject line should not be all about the urgency. There should be a balance of urgency and value.

If your emails seem only to be about urgency, your audience may start to resent you for using that instinct. On the other hand, if you are able to demonstrate how your value can help your audience solve their problem or provide them with a solution that is worth waiting for, you may be able to sustain your email open rates.

There are several ways to create a sense of urgency in your email subject line. One of which is to convey the scarcity of an opportunity or product. You can also convey urgency by setting a deadline or by wordplay, such as “act now or miss out.”

What are some best practices for creating email subject lines?

Some email subject lines are elaborate and creative. Others are short and to the point. But there are some best practices that can help you create an email subject line that will catch your audience’s attention. First, make it personal. If you’re sending the email to a specific person, be sure to use their name. If you’re sending it to a group of people, use their last name or “group” if you’re sending it to a large group.

In conclusion, crafting an effective email subject line is an important part of email marketing. There are several key elements to consider when writing a subject line, such as making it stand out, using concise yet descriptive language, avoiding words that have negative connotations, and ensuring it is relevant to the message. To make your subject line more engaging, you can personalize it, use storytelling, and create a sense of urgency. When it comes to length, keep it below 50 characters, and avoid using emojis. To make sure your subject line is effective, you should use words that grab the reader’s attention and optimize it for mobile devices. Lastly, testing your subject lines is an important best practice to ensure your emails are successful.

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