Blog posts are the lifeblood of a successful content strategy. The challenge with content is that it's not always easy to make it a priority, and even when you do, coming up with fresh new content can be difficult and expensive. Here are 7 ways you can refresh your content without breaking the bank:
BuzzSumo is an excellent tool that will help you find popular topics related to your niche as well as competitors in the space.
You can find experts through whichever social media channels they're most active on. This will also give you another angle on their skillset, which will make them more qualified than if they were just a product endorser or random testimonial. A great source of expert insights you might use is CocoFax.
Have customers share what they love about your products and services in interviews or discussions. This also gives them an insight into what makes them happy about doing business with you, which will encourage future purchases as well as recommend other people to work with you.
Videos are becoming more popular because of their ease of access and entertainment value, so investing time into creating quality video content should give you good returns down the line (especially considering how easy it is).
In some cases all it takes is a few tweaks here and there to update an article for modern readers yet keep its original meaning intact; this could be anything from updating prices to current information about a topic covered in the article. You can find the best version of your original content by using our paraphrasing tool.
To learn more, check out this paraphrase how to guide; it's always good to see examples of paraphrase, so you know what to expect.
Infographics are so much fun because they make complex data digestible by representing it visually. And while infographics used to be hard for bloggers without graphic design experience to produce, these days there are plenty of tools that have made infographic creation quick and painless, like Venngage for example!
If you have any particularly compelling points from an article that lend themselves well to video format then why not turn those points into short clips? This might not work every time but only takes a little bit more effort than simply transcribing quotes or ideas from your blog post onto YouTube (which might actually be worth doing too).
So there you have it, 7 ways to refresh my content without spending a fortune; what are you waiting for? Get to work and start producing some fresh new content!